London, March 11, 2021 – Leading European commercial broadcaster, Bauer Media Audio is launching a new digital audio advertising network across the Nordics. Bauer Audiostream provides advertisers with a transparent and brand safe environment with the combined expertise of leading audio publishers to offer data-led digital audio advertising at scale.

In one place, Bauer Audiostream offers advertisers seamless access to the extensive audiences of leading and loved audio brands spanning listening to connected live radio, online-only stations, and on-demand podcasts. Powered by technology, advertisers will be able to access inventory served by Targetspot, and highly ranked podcast network Wondery. Also included are Bauer Media Audio’s RadioPlay online service, offering much-loved radio brands including Denmark’s Radio 100, Sweden’s Mix Megapol, Finland’s Radio Nova and Norway’s Radio Norge, and Podplay, one of the largest podcast providers across the Nordics.

With this launch Bauer Audiostream’s combined digital audio inventory commands a reach of over 2 million consumers weekly in the Nordics, with inventory available for both direct and programmatic campaigns.

Jan Kumlin, Director of Digital Advertising Technology, Bauer Media Audio, comments: “Bauer Audiostream provides a transparent and brand safe environment and combines the expertise of leading audio publishers to offer data-led digital audio advertising at scale. This enhances opportunities for advertisers and complements our leading radio business of 55 million weekly listeners across Europe, meaning we can offer the best of broadcast advertising and the advantages of digital targeting”.

– ENDS –

Press contact
Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
T: 0207 432 3317
M: 07932 746363

About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over 55 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

About Targetspot
Targetspot, a division of AudioValley, is an Ad-Tech company providing advertisers and publishers digital audio solutions across the globe. As a pioneer in audio streaming, ad serving and programmatic advertising, Targetspot connects advertisers with premium publisher inventory. Truly global with more than 2 Billion monthly digital audio impressions across North America, Europe and Asia. For more information visit: www.targetspot.com