Dublin/Hamburg, 1 August 2024 –Today, Bauer Media Audio, Europe’s leading digital commercial audio and radio operator – announced that it has finalised its acquisition of Beat 102-103 – a leading youth music station broadcasting across the South-East of Ireland.

Beat 102-103 is the most-listened to radio station among the 15-34 age group in Carlow, Kilkenny, Waterford, Wexford and South Tipperary with 157,000 people tuning in every week.

With the addition of Beat 102-103, Bauer Media Audio Ireland has increased its total weekly reach in Ireland to 2.24 million listeners and is now part of Bauer Media Audio's total audience of more than 61 million listeners in 9 countries.

Today FM, Newstalk, Red FM and iRadio have grown their listenership under Bauer ownership, as well as being recognised at the annual IMRO Radio Awards for their successes. GoLoud has grown to become one of Ireland’s leading podcast networks, and Bauer has also invested in audioXi – a digital audio advertising exchange, and home to a number of innovative advertising formats.

Commenting, Chris Doyle, CEO, Bauer Media Audio Ireland said:

“We are thrilled to welcome Beat 102 103 to Bauer. The strong team and exceptional programming lead the way in the South East and we look forward to collaborating and achieving new heights together.”

CEO and Programme Director of Beat 102-103 Gabrielle Cummins has welcomed the announcement:

“Beat is excited about joining a global leader in the audioverse as it presents exciting opportunities. As a market leading, audio brand in the South East, we’re always trying to seek out new ways to evolve and innovate. I’m confident the expertise, insights, and resources available to Beat as part of Bauer will enable the station to further build on its success to date.”