Hamburg/London, 28 October 2024 – Bauer Media Audio is proud to announce the launch of audioXi, its cutting-edge digital audio marketplace, now available across the Nordics in Denmark, Sweden, Finland, and Norway. Expanding on successful rollouts in other European markets, audioXi is set to redefine digital audio advertising, offering a powerful platform for advertisers to reach and engage audiences across a diverse range of audio content.

Innovating Across the Nordics

With audioXi operational in eight out of nine Bauer Media Audio territories, advertisers in the Nordics can tap into a vast inventory of digital audio, including radio, music streams, and podcasts, spanning over 1.1 billion impressions and connecting with 75 million unique users across Europe.

By consolidating Bauer Media Audio’s owned inventory with trusted third-party partners, audioXi maximises reach through a streamlined, single point of contact.

Key Features of audioXi:

• Expansive Reach: Unmatched access to millions of impressions across local and European inventory, enabling advertisers to connect with diverse, engaged audiences.

• Unified Access: Simplifies ad buying, offering seamless access across multiple content types and premium publishers.

• Innovative Products: Cutting-edge formats, including Dynamic Audio, In-Game Audio, and addressable options like Shake Me and Audio Pixel, allowing advertisers to deliver personalised and engaging audio experiences.

• Localised Impact: audioXi introduces new partnerships and publishers, expanding localised content options for advertisers.

• Proven Effectiveness: Partnering with industry leader Veritonic, Bauer Media Audio will conduct effectiveness studies to showcase the power of digital audio advertising, offering data-driven insights for brands in the Nordics.

Rob Timony, Senior Vice President (SVP) Commercial Advisory, underscores the strategic importance of this launch: “We are thrilled to introduce audioXi to the Nordic market, providing advertisers with a robust digital audio marketplace to engage audiences with their campaigns. Our goal is to simplify digital audio buying while offering access to a wide range of innovative advertising formats and premium content. We’re looking forward to seeing advertisers take advantage of this incredible opportunity to connect with audiences in a more personal, impactful way.”

With audioXi, Bauer Media Audio continues to drive the digital transformation of audio advertising, creating unprecedented opportunities for brands to connect with their audiences in new and impactful ways. audioXi replaces AudioStream in the Nordics.

ENDS

About Bauer Media Group
 We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

Press contact:

Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
M: +44 7932 746363