Oslo/Hamburg, November 18, 2024 – Bauer Media, Norway's leading media house for audio media, has secured the rights to NRJ from the French media group NRJ Group. The agreement means that Bauer Media will now be able to offer NRJ as part of its radio portfolio in Norway, further strengthening the company's position as a leader in the audio market.

NRJ, which is known for offering hit music and entertainment aimed at a young and music-interested audience, has established itself as one of the most popular brands in radio internationally. NRJ will be an attractive addition to Bauer Media's existing radio channels.

Bauer Media as preferred partner

"Several years of good cooperation with Bauer Media in Sweden and Finland now gives us a comprehensive partnership with the largest commercial radio player in the Nordic region", says Richard Mazeret, CEO International Operations, NRJ Group.

"This is an exciting opportunity for us and proof that Bauer Media is a preferred partner in radio and audio media, not only in Norway, but throughout the Nordic region", says Jim Receveur, CEO of Bauer Media Norway.

"We look forward to developing and continuing NRJ in Norway and offering listeners an even stronger selection of music and entertainment", says editor-in-chief of Bauer Media, Kristoffer Vangen.

Important for young adults

With this agreement, Bauer Media positions itself even stronger in the battle for young adult listeners, a target group that is highly sought after among advertisers. Bauer Media will continue NRJ's profile and music format, as listeners know and like.

ENDS

About Bauer Media Group
 We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

Press contact:

Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
M: +44 7932 746363