London/Helsinki, March 8, 2021 – Bauer Media Audio has agreed to acquire Mediatakojat OY. With the acquisition, Mediatakojat's radio licenses will be transferred to Bauer Media, and the acquisition will strengthen Bauer Media's position as Finland’s market-leader, and the home of a diverse range of radio stations.

Bauer Media Audio and Mediatakojat have been cooperating regionally and in sales for some time. Mediatakojat started as a local radio company in Pori, and has grown in recent years, expanding its operations to a total of eight cities.

At the beginning of 2020, Mediatakojat launched two new radio stations, Kasari and Ysäri in collaboration with Bauer Media Audio. In its first year of operation, the stations have performed well and fit in perfectly with Bauer Media Audio's portfolio in terms of both content and listener profile, strengthening the position of the market leader in commercial radio operations, especially among listeners aged 25-54.

Paul Keenan, President, Bauer Media Audio comments, “This acquisition will build on the innovation we have driven in digital audio. This includes the launch of two new radio stations, Kasari and Ysäri in cooperation with Mediatakojat, both of which strengthens our position as a pioneer in the Finnish audio business."

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Press contact
Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
T: 0207 432 3317
M: 07932 746363

About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over 55 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.