Bauer Media Audio launches premium subscription audio service in Norway
- Service to provide subscribers with commercial-free access to 9 national radio brands, more than 70 exclusive online only radio stations and additional on-demand and podcast content.
- Listeners to access content from leading brands such as Radio Norge, Radio Topp40 and Radio Rock.
- Stations to broadcast in a 24/7, no ad-break, uninterrupted listening environment.
Hamburg/London/Oslo, August 9th, 2022 – Today, Bauer Media Audio has launched new, premium subscription audio services in Norway, combining the best attributes of the live radio experience with high quality on demand content and new levels of user choice and personalisation.
Following on from the successful launches of sister platforms in the UK, Denmark and Poland, the service will let subscribers access streams from 9 national radio brands, more than 70 exclusive radio stations, and additional on demand and podcast content from much loved brands like Radio Norge, Radio Rock, Radio Vinyl, Topp40 and PodPlay.
The stations will broadcast 24/7, in an ad-break free uninterrupted listening environment, providing consumers with even more of what they want to hear.
The launch of premium subscription services in Norway underlines the innovative work that Bauer Media Audio has undertaken to reinvent radio as the company continues on its path to becoming a global audio pioneer.
Speaking on the launch, Tobias Nielsen, Director of Premium Projects, Bauer Media Audio commented “Listeners are drawn to radio due to its unique live proposition. Billions across the world value the format for its ability to inform, entertain and provide a connection to the world around them.
This latest innovation of premium subscription radio was created in direct response to audience insight which revealed a demand from superfans to further explore their musical passions through their favourite radio brands. As such, premium subscription radio combines the live radio experience, with high quality, curated on demand content and new levels of user choice in a highly compelling combination.
Radio Norge Premium, Radio Topp 40 Premium, Radio Rock Premium, Radio Vinyl Premium, P24-6 MIX, FUN and KOS Premium, KISS Premium and Radio Norsk POP Premium are available across web, app and supported smart speakers including Sonos for a three-month free trial, followed by a monthly subscription fee of 49 NOK.
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About Bauer Media Audio
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over 61 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 9 countries - the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal, Bauer Media Audio owns leading brands including Mix Megapol, KISS, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, RMF and Radio Comercial.
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 16,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
www.bauermedia.com
Press contacts:
Cat Martin
Communications Director, Bauer Media Audio
cat.martin@bauermedia.co.uk
T: +44 207 432 3317
M: +44 7932 746363
Cameron Frazer,
Senior Communications Executive, Bauer Media Audio
cameron.frazer@bauermedia.co.uk
M: +44 7759 127434